Many people rely on the kindness of strangers to help them recover from natural disasters, stay warm in the winter, and simply go about daily life when resources are scarce. Donations to various charitable organizations can help people in need. However, not everyone feels a push to give in this way, which can make the job of nonprofits ten times harder.
It is not impossible to make a cheerful giver out of someone. While nonprofits should never guilt-trip individuals into giving to their cause, there are some ways to encourage donors to get involved in fundraisers.
People are less likely to give to groups if they find it to be emotionally overwhelming. This can result in potential donors suppressing their emotions and numbing their connection to the purpose of your fundraiser. However, nonprofits can step forward and help people feel their emotions instead of trying to control them. When nonprofits approach their cause from this emotional appeal, it will likely spur donors into acting out of compassion.
Changing the timing of a campaign can also motivate people to give. For instance, asking people to pay later rather than giving money upfront can help them feel like they are supporting the organization in a way that suits them better. Giving people the ability to decide whether or not to donate to a charity will usually have a better financial impact.
People are eager to know that their donations are having an effect. Numerous studies have shown that this is the case, and showcasing how your money has directly benefited others in the past can be a great way to inspire future givers. Therefore, one of the most effective ways to encourage people to give is by providing more information about the charity’s mission. Is the money going to build a new orphanage in Peru? Will it provide blankets for the homeless in St. Louis? People are more likely to donate when they know their money is going towards a meaningful cause.
Being able to inspire people to behave more generously can also help motivate them to give on a regular basis. For instance, once someone experiences the joy associated with living charitable lives, they will likely feel more inspired to give again. This is something to keep in mind when it comes to creating lifelong donors.
Studies have shown that generosity can be contagious. For instance, people who witness others give generously are often more likely to donate. Additionally, becoming exposed to emotional scenarios through volunteering makes individuals more likely to exhibit empathy for others through donating.
In today’s world, where media can make us aware of the many people in need, we need the tools to help each other commit to a life of generosity, helping those most in need.